Jugal Chudasama aka Joogz as he likes to call himself, brings a fresh perspective to popular culture, with his minimal yet pervasive artworks. His unusual portraits have the knack of catching one pleasantly off-guard, which only leads to a deeper appreciation of his intriguing array of work.

In this interview, we speak to Joogz about his uncanny ability to to recreate the things he loves, his love for comics and the impending Star Wars film.


Hey, Jugal. We are thrilled to have you with us. Tell us a bit about yourself and what
you do. 
Hello! I was born and raised in Bombay, I was the perfect amount of fat (the ones that have friends but no girlfriends). In school I used to draw random shit in and out of all of my notebooks *except* the drawing book. I really hated drawing class in school. I’m currently the Sr. Designer at Haptik.
Were you the kind to have started off sketching as a toddler, or did art happen along 
the way? Tell us at which point your creative bone started taking a form.
I don’t really remember when it started, but yeah, I used to draw a LOT in school. I didn’t take any art classes because I didn’t like it when people told me what to draw.
Daft Love by Joogz | Cupick
Does your artwork reflect any special cultural traits? Do you include inspirations from 
your surroundings in your work?
Anything and everything inspires me, for example, there’s a water patch on my bedroom wall that looks like Homer Simpson. I guess sometimes the lack of inspiration forces me to see things differently, and it’s becoming a habit now.
Are there recurring themes that can be found in your work? 
I have a very specific palette of oranges, blues and reds that I use almost everywhere. The funny thing is, I don’t even like these colors that much.
Totoro by Joogz | Cupick
Boba Fett by Joogz | Cupick
Talk us through your creative process. How long does it take you from ideation to the 
finished product?
It’s 4 in the morning, I’m barely awake and boom — I get an idea. I don’t really put an effort into that. I’ve never spent time ideating about any of my work. It’s always been spontaneous for me from the beginning.
We are curious to have a look at your creative station! Would you mind letting us have 
a glimpse at it?
Yeah! I recently built this rig and I’m really proud of it. I use a Wacom Intros4 tablet that my father gave me in 2011. Honestly, if he hadn’t bought me this I would not have become an artist. That creepy little keyboard you’re seeing is a Razer Tartarus. It’s a gaming keypad with customisable keys, so I’ve set all my Photoshop macros and shortcuts on it. Yes it is really cool. Also that thing under my mouse is a very expensive mouse pad.  <pic>
What are your top three favorite artists alive, that you draw inspiration from?
There are five. Noah Bradley, Kevin Tong, Olly Moss, Mike Mitchell and Dave Rapoza. All of them have a distinct style of their own, They’ve all done incredible work. They make me want to be an artist of their caliber.
We’ve heard that you are a big Star Wars fan. Are any artworks in tribute of the new 
movie on the cards?
I CANNOT WAIT for the new movie, in fact I’ve made a t-shirt for it just for myself. Maybe I’ll put it up on cupick later!
The Shawshank Redemption by Joogz | Cupick
What are your top three comics? Are there any comics you would recommend to 
novice readers?
My top 3 comics include Watchmen by Alan Moore, The Dark Knight Returns by Frank Miller and Saga by Brian K. Vaughan and Fiona Staples.
What are your views on the art scene in India? Five years from now, where do you see 
yourself in it?
The art scene in india has grown at an exponential rate in the past couple of years thanks to startups like you! I still consider myself a novice compared the rest of the artists in India. I’ve still got so much to learn.
Rorschach by Joogz | Cupick
According to you, what is your greatest work so far? 
My greatest work so far is still in progress, it’s a painting for a client. I wish I could show that to you guys. but my second best work would definitely be my Bat-Joker portrait. I had not planned on finishing it, but I was like, fuck it let’s do this. So I sat for 5 hours and finished it in one sitting.
How do you manage to divide time between personal projects and commercial work?
After got the new job I’ve barely taken any time out for personal work, I take up freelance projects for and do them on weekends.
Procrastination- how would you define your relationship with it? And how do you deal 
with it?
Let me think about it. You know what, I’ll tell you later. Promise 😛
What’s the most dangerous thing that appeals to you?
Getting mugged. I want to get mugged once, but I don’t worry about that because I’m usually broke.
What is your idea of a break?
When my computer breaks, I get a break. Nothing can separate me from my computer.
The Dark Knight by Joogz | Cupick
How does music appeal to you? Does it have a role in your creative process?
Yes. I mostly listen to French House (daft punk), electronica, and sometimes progressive metal.
How has it been with Cupick thus far?
It’s been great! I remember Justin calling me and I was so so thrilled that somebody wanted to put my artwork on their site.
If you could give our readers one piece of advice, what would that be?
One piece of advice. Hmm. Always cover your mouth when you sneeze, or don’t sneeze at all.
Discover more of Joogz’s work on Cupick here.



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